Heelskinz are not only beautiful, but cost effective. Women can spend thousands on a single pair of shoes. It can cost upwards to $60 to repair and dye one shoe that has been damaged from the floor of your car rubbing the back of the shoe. If the shoe cant be repaired or the repair and dye job is not substantial, you have ruined a beautiful pair of shoes. A $20 investment can keep ALL your shoes damage free.